Stop Overpaying for College
The average family overpays for college by tens of thousands of dollars. Brad Baldridge helps you build a strategy that reduces costs, maximizes aid, and keeps your family financially healthy.
A Smarter Approach to College Costs
Brad brings decades of experience to help families make informed decisions about one of life's biggest investments.
Financial Planning
Comprehensive analysis of your family's finances to determine the real cost of college and build a plan that works within your budget. No surprises, no guessing.
Scholarship Strategy
Targeted scholarship search and application strategy to maximize merit-based and need-based awards. We find money most families never knew existed.
FAFSA Guidance
Navigate the FAFSA with confidence. Brad helps you understand the process, optimize your Expected Family Contribution, and appeal award letters when needed.
The Cost of Getting It Wrong
Brad Baldridge, College Financial Planner
Brad has spent his career helping families navigate the complex world of college financing. Based in Milwaukee, Wisconsin, he combines financial planning expertise with deep knowledge of the higher education system to help families make smarter decisions.
As host of the Taming the High Cost of College podcast, Brad shares practical insights that have helped thousands of families reduce their college costs. His approach is straightforward: understand your options, make informed decisions, and avoid the costly mistakes that most families make.
Brad's Full BioTaming the High Cost of College
Each episode tackles a specific challenge families face when paying for college. From FAFSA strategies to scholarship tips, Brad delivers actionable advice you can use immediately.
Available on Apple Podcasts, Spotify, and wherever you listen. New episodes weekly during application season.
Schedule a ConsultationSchedule a Consultation
The sooner you start planning, the more options you have. Brad offers a free initial call to discuss your family's situation and determine next steps.
Schedule Your Free Call